Numbers of successful websites depend on returning visitors as major part of their traffic and income. Returning visitors are easier to turn into paying customers because the more often they return to a site, the more trust they have in that site. The credibility case just melts away. Hence, keep your visitors coming back to your website with the following methods:

1) Create a forum, chatroom or shoutbox

When you create a forum, chatroom or shoutbox, you are giving your visitors a platform to voice their opinions and interact with their peers -- all of them are visitors of your website. As conversations build up, a sense of community will also follow and your visitors will come back to your website almost religiously every day.

2) Build a blog

Keep an online journal, or also known as a blog, on your website and keep it updated with latest informatoin about yourself or the subject you choose. Human beings are curious creatures and they will keep their eyes glued to the screen if you post fresh information frequently. You will also build up your credibility as you are providing them that and they feel that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other ways of interaction that you should definitely consider adding to your website. They provide a fast way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update regularly with fresh content

Update your site frequently with fresh content so that every moment your visitors come back, they will have something to read on your website. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of web owner. No one will want to browse a website that looks the same over many years, so keep your site updated with fresh content!